That is exactly what this tutorial will be guiding you through, giving you several strategies on how to create backlinks, including the best advice on backlink building that could advance your website’s performance in SEO terms. By the end of it all, you’ll know how to build quality backlinks that improve your website’s authority.
What is Backlink Building?
Backlink building is the process through which you can get links from other websites back to yours. These links are called backlinks and only serve as votes of confidence for the search engines that your content is credible and valuable.
If backlink building is done correctly, it can make your site jump further and higher up on the SERPs. Backlinks are one of the most important SEO factors. The quality backlinks from other influential sites increase your chances of ranking in Google Search.
Why are Quality Backlinks Important?
All backlinks are not alike. Backlinks from reliable, high-authority websites will surely give you a chance to play a different level in the game of SEO. Here are some of the key reasons why quality SEO backlink building matters:
- Increase visibility: the greater the number of authentic sites that link back to your website, the more visible your website will be in the search engines.
- Improves credibility: When famous websites link back to your content, that is proof that your website is reliable.
- High ranks: quality backlink building builds up a sense of trust in search engines on your website by filling up valuable content; hence, it directly increases your ranks within the search engines.
- Referral traffic: Building Links from other sites attract people who may be interested in your content.
Key Things to Look for in Backlink Building for SEO
Before talking about some specific strategies for building backlinks for SEO, you have to recognize what makes a link valuable for SEO.
- Relevance: A website that it is linking out has something to do with your niche or industry. For example, if you had a blog around tech, the more weight it gets from having a backlink from a tech website than getting it from a website not related.
- Authority: Links from higher authority sites contain more SEO juice. The sites with higher DAs carry more SEO “juice” than lesser sites.
- Placement: A link’s placement on a website matters too. Of course, one backlink in the body content is far more valuable than having it situated in the footer or the sidebar of the site.
- Anchor Text: However, it is also important to know that the text of the backlink should also be relevant and natural. The more keyword-dense the anchor text is, the better it is for SEO. However, over-optimization needs to be avoided.
How to build SEO Backlinks
Getting quality backlinks is achievable through proper planning, focus, and constant effort. Let’s discuss a few great ways by which quality backlinks can be built using practical examples and actionable steps that will improve your SEO results.
Guest Posting
Guest posting or guest blogging is among the most effective ways of backlink building. In addition to getting a link, posting articles on high-authority sites related to your niche helps build up your reputation.
Example: If you own a marketing blog, then you can pen a guest post on a bigger website like HubSpot or Moz. That not only exposes you to a larger audience but also gets you a good backlink to your site.
How to start with guest posting:
- Find websites in your niche that allow guest posts.
- Go through the guidelines and the topics they cover.
- Engage with unique, quality content ideas and include a relevant backlink to your article.
Use Directories and Business Listings
Search for any other quality online directories for backlink building in SEO. However, let it be understood that the directories you are submitting to must be those belonging to your niche and of good repute. It is also beneficial for Local SEO.
- Submit the website to niche-specific directories.
- Include your business in Google My Business, Yelp, and similar reputable business or local directories.
Outcompete Your Competitors with Skyscraper Technique
The skyscraper technique takes the content that already has some juice to it, improves on that, and then reaches out to the websites that are already taking a link from the original, offering them your version as a better resource.
Example: You would find some article “Top 10 SEO Tools” ranked high in the search results. Take that idea and expand into “Top 20 SEO Tools You Need for 2024,” incorporating some newer tools, deeper insights, or much more developed research.
How to use the skyscraper technique
- Find high-quality content with a lot of backlinks using Ahrefs or another SEO tool
- Then, go ahead and write a much more detailed and up-to-date version of that content.
- Reach out to the sites that link to the original post and request them to link back to your upgraded version.
Replace Dead Links with Your Content
Broken link building is a powerful technique for earning backlinks because you are replacing dead links on another website with your content. It will help webmasters delete dead links while earning you the equivalent backlink.
Example: Imagine that you come across a dead link in an old blog post talking about web design tools on an extremely well-ranked site. You have written something of similar interest. You can contact the owner of this site, point out the broken link, and suggest replacing it with your article.
Steps for broken link building:
- Identify dead links on relevant websites by using plugins or tools like Screaming Frog or Ahrefs
- Reach out to the owner of the website, and without being confrontational, you have proposed that your article should be used instead of the broken link.
- So that the value brought by your piece is worth fixing for the broken link.
Resource Page Link Building
Resource pages are focused on linking out to articles, tools, or guides for a related topic. These are great options to connect your quality content to outsource backlink building.
Example: If you have a deep guide on “The Best Tools for Digital Marketing, find a website with email marketing blogs with resource pages and ask them to include your guide as a valuable resource.
Resource Page Link Building Steps:
- Use Google to find resource pages in your niche by typing in things like “your topic + resources.”
- Make sure that your content is something relevant and something that would fit inside the theme of the resource page.
- Write a friendly email to the site owner stating the reason why your content would benefit them.
Create Shareable Visual Content
Infographics are very sharable forms of content and tend to attract natural backlinks. Information that might otherwise occupy several paragraphs to describe can be simplified into a very easy-to-understand format. Sites and blogs simply love to share it.
Example: If you created an infographic on “History of SEO,” it will be shared across all the different industry websites, social media, and other platforms. Each post that shares it has a link to your original post.
Steps to use infographics for backlink building:
- Design an informative as well as an attractive infographic.
- Share it across all the different social media sites and infographic directories.
- Now, contact blogs and websites in your niche and inform them that you have an infographic available for use; if they do, you would be more than happy to link to their website.
Provide Reviews for Backlinks
Testimonials can also be pretty simple as a means of picking up a few backlinks simply by offering to test a product or service you’ve already used. Companies need a place to display testimonials from happy customers, along with a link to the customer’s website.
Example: If you have used an SEO tool like SEMrush, make a detailed review of your experience. SEMrush may include it on their testimonial page and give you a backlink in return.
Steps for gaining backlinks through testimonials:
- Find the products or services you used and liked best.
- Write a genuine testimonial and share it with the company.
- You can include a link to your site when submitting the testimonial.
Expand Your Reach with Content Syndication
Content syndication is writing articles that appear on larger sites to be viewed by more and derive more backlinks. Most sites allow content syndication and give you backlinks with the link back to your original posting.
Example: You could publish a high-value blog post on your website, then syndicate it to sites like Medium or LinkedIn. Both sites would have a backlink to the original post, so the reproduction increased the spread and authority.
HARO or Help a Reporter Out
HARO is literally an online backlink builder where reporters try to obtain quotes from experts for articles. Helping great reporter ideas can give you a good chance to build backlinks whenever the reporter finally publishes the article and links to your website, referring to you as a source.
- Sign up on HARO.
- Respond to some relevant journalist questions.
- Make sure your answer is well-crafted and great.
Best Backlink Building Strategy_Focus on Quality Over Quantity
Quality will be better than quantity when it comes to backlink building for SEO. That means a few decent-quality backlinks from trusted sources are far better than dozens of low-quality links. Spammy, as well as paid backlinks, can be a future threat to your SEO.
Here’s a simple process to follow:
- Research: Find the websites with high domain authority in your niche.
- Connect: Contact them and offer them your content in return for a backlink.
- Content Development: Create content that is link-worthy while simultaneously providing something of value to link to it.
- Consistency: Link building is work to be done with continuous relationship-building and quality development on a regular basis.
How to Avoid Common Backlink Building Mistakes
Backlink building for SEO is a very important step one should take to optimize his/her website. However, there are some mistakes that should be avoided during this process.
- Buying links: The practice is against Google’s policies and can incur penalties.
- Links on low-quality websites: Avoid links from less authoritative domains and spammy content
- Over-optimized anchors: The excessive use of keyword-rich anchor text will get you penalized in the search engines.
Conclusion
It is a building-quality backlink, but this does not happen overnight. It takes one’s time, effort, and constant strategy. A constant focus on spot-on building, relevant, high-authority sources, and link-worthy content raises the ranking bars and drives more organic traffic to your website.
Whether you’re building backlinks yourself or you appoint a professional to do it for you, what is to be marked is a quality level that shall be high enough. It’s a long SEO game, and the effect of backlink building often will not look immediate, but they are worth every penny.
Now, if you wish to enhance your website with professional link building service in SEO, then contact Try Web Design, a web development company in the US, today and raise the visibility and authority of your site.
